In a similar vein to their service in almost literally the other side of the world, satellite broadcasting brand Sky have rolled out a new streaming service for their German division Sky Deutschland, one that will be offered in a similar manner to UK platform Now TV.
The service, known as Snap, will provide German viewers (both Sky users and non-Sky subscribers) with the opportunity to view selected channels on-demand as well as numerous movies and featured content.
Basing its structure off of the Now TV platform from Sky in the UK, Snap be offered to non-Sky subscribers at a rate of €9.90/month with no long-term commitment, whilst ‘existing Sky customers’ are also able to gain access at the rate of €4.90/month added to their satellite/telecommunications bill, with the new brand set to be offered as a compliment the existing Sky Go and Sky Anytime VOD services.
Snap’s model is noted as that of a ‘VOD library’ that went live last week, containing ‘thousands of titles’ that include ‘TV season box-sets’, content from HBO‘s library of archives, and ‘movies & children’s programmes’ – with Disney being a key supplier in this department.
However, their individual shows will be far from the headlining content on display, with TV names such as 24, Boardwalk Empire, How I Met Your Mother, and The Sopranos, alongside a range of movies from high-profile studios, a selection that Sky are promising ‘extend daily’.
Sky Deutschland CEO Brian Sullivan summarised: “Sky pioneered the concept of a content rich, live and on demand entertainment service with Sky Go, and as a result today Sky is the largest OTT pay-TV service in Germany and Austria. With Snap, we’re taking the next step, giving Sky customers and all entertainment fans the chance to enjoy a new selection of top quality content from the Sky Collection. Snap will bring Sky’s extensive editorial experience, outstanding programming quality and comprehensive partnerships with the world’s leading providers – such as HBO, Warner, Fox, Paramount and Disney – to a whole new audience.”
Offered at launch on desktop, iPad, and Samsung Smart TVs (with iPhone and Samsung Galaxy support arriving in the near future), Snap from Sky Deutschland is set to offer a new avenue for German subscription content viewers, but will it be in place for the long run?
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