It seems as though Simon Cowell’s collection of ‘new show ideas’ is not running dry any time soon, as he revealed that he is set to launch another new reality TV contest format, this time by working with actor/rapper Will Smith and his wife Jada in a search for ‘the world’s greatest DJs.

Cowell’s Syco Entertainment line will be co-producers of the live ‘international’ TV format with the Smiths’ Overbrook Entertainment division, though little other information is currently known about the plans, such as judges, competition format, or even the networks that would broadcast the show.

Cowell said of the idea, which like last year’s Red or Black gameshow announcement seems to have appeared to the public out of nowhere: “We have been working on this show for over a year and we wanted to partner with the right people. As soon as I met Jada and Miguel from Overbrook, I knew they would be our ideal partners. DJs are the new rock stars, it feels like the right time to make this show.”

Sony Pictures Television are also thought to be involved (namely in the international distribution part of the show), with international production president Andrea Wong saying of the opportunity: “We are thrilled to be working with Simon Cowell and our partners at Overbrook on what we know will be a tremendously successful global format.”

Jada Pinkett-Smith added: “This show will comb the world to find a new breed of talent. I am happy to be creating it alongside Simon Cowell, the Sony team, and my partner Miguel Melendez, on behalf of the Overbrook family.”

Other details of the upcoming series remain under wraps for now it seems, but the last time Cowell strayed too far from the formats he knows best (with even his prized singing shows losing viewers), it did not turn out well ratings-wise. Will this new format bring DJ-ing into the spotlight, or could this be an ambitious idea too far for those involved?

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