Sierra Wireless Drive On With Internet TV Plans
The technology seen on a car’s dashboard has undoubtedly evolved over the last few years, with in-built satellite navigation systems and multiple temperature controls amongst the range of features that can be accessed from the comfort of a driver’s seat, but the latest planned update could be the biggest ever seen on a digital screen at the front of the vehicle.
Canadian wireless communications company Sierra Wireless have revealed that they (as well as numerous ’4G newtowrks’) are planning to develop a system which would allow for in-car online streaming. Sierra, who provide software protection dongles for Australian media company Telstra, believe that their contacts and experience in wireless technology could help a future in-car streaming system to take off in Australia, stating that cars with the feature could be on the global market in 2016.
It is believed that Sierra are currently in the very early developing and testing stages of a European version alongside French car manufacturers Renault, in a project which is being referred to as ‘in-car infotainment services’.
Sierra’s CEO Jason Cohenour said of the technology’s chances in Australia: “Telstra has a growing machine-to-machine team, and we’re talking to them about the relationships we have in automotive and it’s certainly an area of interest. It’s just going to take a little time to develop here.”
The service would most likely be sold under the brand of the respective vehicle’s developers, but is nevertheless an interesting proposition for wireless technology developers behind the scenes. While the product is unlikely to try and break any laws by putting the screen at the driver’s seat while the car is moving, most people would probably expect a smart streaming system that plays only to the back seats, or one that can only be accessed when the car is not being driven.
Although it is unclear how much detail would go into a system such as this, it would be likely that even if the technology starts as streaming from a small selection of adverts and shows alongside journey data, it could develop into a fully-fledged broadcasting system that offers a wide variety of programming on another alternative platform, meaning that ‘I was driving’ might no longer hold up as an excuse for missing your favourite shows. Will prospective users be enjoying completely ‘mobile’ TV services by the end of the decade?
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