Sharp Reveal 90-inch Largest-Ever European TV Set


Although several impressive ‘one-off’ television sets have been sold to a few wealthy people in the continent, the record for largest mass-produced TV to be sold in Europe looks like it now belongs to Japanese company Sharp, according to themselves promoting their new set.

sharp_90-inch_tvThat product, the ‘Aquos LC-90LE757′, a product which has been sold in the USA for just over a year now, has been launched this week by Sharp with claims that it is the biggest-sized consumer model in Europe.

The TV, containing a 90-inch LED display, is able to show images in 1080p resolution, combined with ‘optional 3D support’. Physically, the product is 12cm ‘deep’, with a weight of 64kg, but to enjoy Europe’s largest home-based screen (claimed to be ’6 inches larger’ than nearest competitor ‘LG 84LM960V’), Sharp suggest users sit at a distance of at least 3.5m from the set in order to ‘fully enjoy its picture quality’.

Sharp UK’s product manager Tommaso Monetto said of the development of the screen in an interview with BBC News: “The biggest challenge we had was to try to hide the framework that is encasing the screen’s pixels. We used a technology called Fred [frame rate enhanced driving] to minimise the structure holding the pixels together so that you hardly see the lines between them, and it becomes a seamless panel when you look at it from the front.”

He added of how Sharp’s involvement in large-screen sets is only the beginning of what LCD screens in general could achieve: “The plan is definitely to go bigger. The long-term view is that eventually you will have entire walls that are made out of LCDs, and you can allocate different spaces for different usage. Part will be used for TV signals, part for surfing the internet and part to show pictures.”

For now though, wall decorators can rest easy on having to alter their trade, with the ‘Sharp Aquos LC-90LE757′ currently the largest digital item in Europe that can be hung on a household wall, an item launching with the expensive sale price of £12,000 (€14,000). For those that have the money and room for such a product, will bigger mean better?

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