It has always been a strange fact that Smart TV’s, which are supposed to be well, Smart.. cannot run the same catch-up TV services that are available on a simple PC. But now, Samsung have added the ITV Player and supply all four major TV networks on-demand content.
The addition completes the set alongside already available catch up services, Demand 5, 4oD and the BBC iPlayer, and comes at a good time, as Samsung are claiming that 10% of UK TV watching is time-shifted.
The catch-up services will work on all 2011-2013 Samsung Smart TVs which also come equipped with the S Recommendation engine, that suggests on-demand content based on previous viewing history.
Speaking about the development, Samsung UK’s head of TV and AV said, “According to our report, Samsung Futures: The Future of Smart TV, people now spend an average of 2.7 hours a day watching TV. We know that more and more people are using catch-up services, so demand for our full catch-up offering will be high.”
He continued, “We’ve also seen content providers such as the BBC meeting this trend by commissioning original dramas for BBC iPlayer while House of Cards has been streamed exclusively for Netflix subscribers.”
The news comes just after Barb confirmed that catch-up TV viewers are to be included in the metrics making up the UK TV ratings.