Research from IDC has recently claimed that South Korean technology company Samsung have further stepped up their chase of rivals Apple in the market in recent months, suggesting that their share of the tablet computer market is at an all-time high as of the end of 2012.
The study suggested that Samsung’s range of tablet computers, under the ‘Galaxy Tab’ brand, claimed an extra 7.9m units distributed during the final three months of last year (Q4 2012), leaving its market share at 15.1%.
The data in turn showed that Samsung’s enhanced presence, combined with smaller companies also growing in the market, has diluted the dominance that Apple holds, as the bestselling brand of iPad dropped from 51.7% to 43.6% during Q4, despite being noted as having a rise in in sales compared with Q3.
On the whole, it was noted that ‘tablet shipments’ overall naturally reached an industry high with 52.5m, marking a 75% increase on Q3 2012 alone.
IDC tablet computers research director Tom Mainelli noted of the trends, which had a holiday sales surge as an obvious contributing factor: “We expected a very strong fourth quarter, and the market didn’t disappoint. New product launches from the category’s top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipments totals during the holiday season.”
The tablet computer market is expected to see a further increase in 2013, as portable devices take further bites into the long-running stranglehold of desktop computers, with the Windows Surface tablet/laptop hybrid (which only shipped 900,000 during the IDC-studied period) suggested as a potential big-hitter for the year by IDC. While the number of shipments for tablets will naturally rise, the question that everyone is wondering is by this time next year, by how much will it have done so?