It’s unusual in electronics for the little guy to win out over the big boys, but when it comes to streaming boxes, Roku has beaten the mighty Apple TV device in a new survey amongst viewers.
The survey carried out by Parks Associates targeted 10,000 US homes who had a broadband connection and owned a media streaming device.
The Roku box which started life as a Netflix streamer celebrated 5 million sales back in April and has even more reason to celebrate as the survey showed that 37% of respondents used a Roku compared to 24% for Apple’s device.
Streaming boxes offer a low cost entry into the world of internet TV and can convert any television set into a smart TV and offer online video, catch-up TV, rentals, music, apps and games.
Speaking for Parks Associates, research director Barbara Kraus said, “Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades. As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku’s streaming players and Google’s Chromecast will benefit from these market conditions.”
Massive growth is predicted for the connected TV market, with sales of connected TV’s, Blu-Ray players, consoles and set-top boxes set to double in sales by 2017 and reaching 330 million units.
Check out our how to choose the best media streaming box advice.