When it comes to a popularity contest, watching tv has always come out the winner, until now that is. Research just released by Forrester shows the shift happening to the average US consumer, who now is on the internet just as much as spends watching the tv.

Using the internet has never been this popular in previous survey’s and shows how consumers time is moving more to online activities. The average time spent weekly on both the web and watching tv is 13 hrs each. The survey which was compiled using the data from 30,000 US consumers showed that the net was not taking viewers away from tv though. Watching the television figures rose 5% across five years whilst using the internet rose a mammoth 121% in the same period.

Big losers at the webs expense were newspapers, mags and radio. During the five years, reading of newspapers fell over a quarter (26%) and magazine reading fell 18%.

What exactly are people doing online? 92 percent use email. 60 percent of those surveyed shop online. 50 percent share photos and video with friends and family. And 35 percentuse social networking services.

One thing that’s unclear from the survey: did these consumers answer that using streaming video on their TVs place that in the Internet bucket or the TV bucket? Either way, the trend is clear, and the next such survey should show the Internet topping TV.

We’ve heard that from some as well: they’d rather cut TV than the Web, if given the choice.

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