Redbox Instant Streaming Service Goes Live


RedBox of DVD kiosk fame, have launched into the virtual DVD world of streaming movies. The Coinstar and Verizon owned Redbox Instant service now leaves beta mode and goes live.

Redbox-instantThe online movie service will be fighting against established foes Netflix, Hulu Plus and Amazon instant. With a similar pricepoint of $8 but a much smaller library of around 4,500 titles, can they compete?

A plus point is the inclusion of 4 physical DVD rentals per month and the addition of a rent or purchase option for newer content. The mix of digital downloading and the use of the 35,000 DVD kiosks nationwide may be a winning mixture but only time will tell.

The Redbox Instant service was announced early last year as a joint venture by Coinstar and Verizon, and entered a beta invite only state in December 2012.

As per most internet TV services nowadays, users can stream content on a broad range of connected hardware incuding Apple and Android products, PC, Mac, , Google TV, Samsung Smart TVs and Blu-ray players. Interestingly the service is available on the Xbox 360 console exclusively, although for how long only time will tell.

Movies will be available from Viacom, MGM, EPIX and Lions Gate Entertainment although most are already on Netflix. Will Redbox be joining rivals in producing original online content. Don’t bet on it, the time, resources and massive cost may well consign that idea for another day.

So a choice of 4 DVD credits which will cover the price plus unlimited streaming. The competition will be tough, but Redbox may well carve out a market for itself.

1 Comment

  1. Andy
    Andy March 14, 2013 at 8:49 pm

    Thanks for the news; Redbox Instant seems like a cool service, but I don’t see the appeal when my DISH Blockbuster @Home is just 2$ more per month. That small amount grants my family and I unlimited rental of DVD/Blu-ray movies, TV shows and video games delivered to my mail box. Thousands of streaming movie and TV titles are included too! I know after I work all day long at DISH, the last thing I want to do is run around trying to find a Redbox that isn’t out of the movie we want to rent; I prefer to know that it will be waiting for me when I get home instead.

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