RedBox of DVD kiosk fame, have launched into the virtual DVD world of streaming movies. The Coinstar and Verizon owned Redbox Instant service now leaves beta mode and goes live.
The online movie service will be fighting against established foes Netflix, Hulu Plus and Amazon instant. With a similar pricepoint of $8 but a much smaller library of around 4,500 titles, can they compete?
A plus point is the inclusion of 4 physical DVD rentals per month and the addition of a rent or purchase option for newer content. The mix of digital downloading and the use of the 35,000 DVD kiosks nationwide may be a winning mixture but only time will tell.
As per most internet TV services nowadays, users can stream content on a broad range of connected hardware incuding Apple and Android products, PC, Mac, , Google TV, Samsung Smart TVs and Blu-ray players. Interestingly the service is available on the Xbox 360 console exclusively, although for how long only time will tell.
Movies will be available from Viacom, MGM, EPIX and Lions Gate Entertainment although most are already on Netflix. Will Redbox be joining rivals in producing original online content. Don’t bet on it, the time, resources and massive cost may well consign that idea for another day.
So a choice of 4 DVD credits which will cover the price plus unlimited streaming. The competition will be tough, but Redbox may well carve out a market for itself.