Music streaming service Rdio, a company aiming to take a share of the Spotify-dominated market, have announced a move to try and further their appeal in the UK and across Europe, offering listeners in a number of territories an ‘extended free trial’.
The service, which features a content library of over 18 million songs accessible through the Web or in app form (via desktop, or devices from Apple, Android, Windows, or BlackBerry, the Sonos speaker system, and Roku streaming boxes), will now offer users the chance to listen to unlimited free music for a period of six months with no adverts or payment requirements.
This trial was already available to users in the service’s home country of USA, but has now extended to include access in ‘Australia, Belgium, Canada, Denmark, Estonia, Finland, France, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden and the UK’. It is noted, however, that to access Rdio music or playlists through anything other than desktop (notably smartphones or tablet computers) a paid subscription is required.
A page on Rdio’s availability worldwide simply notes: “Spanning the entire globe, Rdio is reaching more and more listeners in the world’s major markets, with more countries being added often.”
The brainchild of the Swedish and Danish Skype co-founders Niklas Zennström and Janus Friis, Rdio launched first in the USA in August 2010. While it is a market with plenty of competitors, are Rdio’s efforts enough to seal them a place at the high table of music streaming services?