UK Leading The Online TV Revolution
The UK has the biggest proportion of internet users that are getting their TV kicks from online streaming.
A new study by media company Ofcom reveals that One in three Internet users in the UK is watching TV online. And the main reason for the UK surge ahead in the online tv stakes is all down to the BBC’s iPlayer used and viewed by around 27% of the UK’s internet browsers.
Compare those data points to other countries in Europe, and you’ll get a significantly different picture. Online TV platforms are far less developed in Germany, for example, a country that just like the UK has a strong online population. DVRs are also much more popular in the UK than elsewhere.
The report is based on survey data from this spring, and Ofcom is currently in the process of getting additional data for a complete 2009 report to be published early next year.
The data currently available is already pretty revealing: 29% of all online Brits watch TV on the Internet, and almost all of those use the BBC’s iPlayer. Around 9 percent watch TV shows or download movies from other web sites. More than 40 percent of users between the ages of 16 and 34 watch TV or movies online.

Compare those numbers with a country that doesn’t have the iPlayer, and you’ll see the real impact the BBC’s online programming is having: TV networks in Germany have only recently begun to publish full-length shows on the web, and there isn’t any single popular platform comparable to either Hulu in the U.S. or the iPlayer in the UK. Around 62 percent of all German Internet users are watching online video, but only around 4 percent regularly, while some 17 percent occasionally frequent the media sites set up by TV networks, according to a study published by the German public broadcasters ARD and ZDF (Full disclosure: I occasionally contribute to programming aired by ZDF.) earlier this year. Most users instead go to video portals like YouTube or Germany’s Sevenload, presumably to watch short clips of their favorite shows that were uploaded by other users.
The gap between the UK and continental Europe seems to be even bigger when it comes to DVR use. Ofcom’s report reveals that 34 percent of UK households now own a TiVo-like device. Two years ago, roughly 23 percent of all Brits were able to time-shift TV content. In Germany, less than 4 percent of all households owned a DVR in 2008, according to a study published late last year.
And to think all those loveable online UK Catchup tv viewers in the UK STILL cannot get access to Hulu the greatest online tv service.
Source – http://newteevee.com/2009/11/01/uk-on-the-forefront-of-online-tv-dvr-use/




Neil Berkett of Virgin was delighted with growth in the tv-on-demand service, allowing users to watch BBC and Channel 4 shows as well as Hollywood movies. The service hit 66 million average views a month during the quarter, 46 per cent higher than the previous year.






