Ofcom Lose Faith And Fine Believe TV For Healing Claims
UK media regulator Ofcom have fined a religious TV network £25,000 over what they claim is the sum of a number of breaches of conduct, mainly caused by a ‘televangelist’ presenter that stated he could heal people through ‘miracle soap’.
Believe TV, channel #596 on satellite broadcaster Sky’s electronic programme guide (EPG), is rum by broadcast owners ‘The Light Academy’, and airs a line-up of Christian faith-based programming, some of which features ‘official testimonials’ from churchgoers on how the featured presenters had turned their lives around by offering advice on problems, and more controversially, healed their illnesses.
While much of this content will sound like friendly and harmless offerings, an Ofcom investigation has suggested that some shows on the network from 21 December 2010 to 1 February 2011 included ‘serious’ breaches of the organisation’s broadcasting regulations.
Numerous religous leaders, pastors, and televangelists were found guilty of making exaggerated claims as to the effectiveness of healing techniques featured on the shows.
One programme saw televangelist Paul Lewis ‘directly’ preach to the camera about his ‘Miracle Olive Oil Soap’, which he stated could heal even the most serious of diseases, including cancer. Another offending case saw Bishop Climate Irungu displaying ‘testimonies’ from his congregation that implied serious health problems could be fixed with ‘…being anointed with a product such as olive oil soap, Ribena [a brand of soft drink] or oil’ in what Ofcom decreed to be a ‘clearly encouraging’ manner. Also noted was Paul Lewis himself, reportedly responsible for a number of previous broadcasting and advertising code breaches.
Ofcom gave an official statement on the incidents: “Given that the content was also soliciting a response from viewers and such individuals experiencing serious illnesses may be vulnerable to the healing claims being made, Ofcom found there was a material risk that susceptible members of the audience may be exploited by the material broadcast on Believe TV. The finding also referred to previous decisions by both the Advertising Standards Authority and Ofcom concerning content containing similar claims by Paul Lewis which had been broadcast on other channels. When Ofcom had previously recorded breaches against Paul Lewis content broadcast on other channels in 2007 and 2008, Ofcom stated that the breaches… were very serious because the promotions of the Paul Lewis products improperly exploited the susceptibilities of vulnerable viewers of these religious channels.”
The regulator went on to criticise The Light Academy for allowing the content to air (and not learning from previous mistakes), noting that they offered ‘overall very poor compliance’ that was responsible for placing “…vulnerable viewers directly at risk of harm and exploitation”.
Will the world of religious TV be as forgiving towards Paul Lewis as faith would dictate, or are his days in broadcasting now numbered? While the world of religion-based TV can improve lives and even find ‘miracle success stories’, sometimes it does not go to plan, as this popular online clip demonstrates:















