Nielsen have released the online viewing numbers for the month of September 2009, and viewers time spent watching online video has increased by 25%.

Even though Internet tv and video is only a small amount of the total video consumed (2%), the fact it is increasing so much and so fast shows that its a very healthy market.

In September, Nielsen reveal that the total number of online video streams grew by 24.8% compared to the same time in the previous year, to 11.02 billion streams. The amount of time spent viewing during the month came in at 195.2 minutes, also up by 24.8% versus the previous year.

There was however a minor dip compared to August’s figures: 3% in total streams and off 4.7% in the time per viewer per month.

Unique monthly September viewers also climbed year on year. The figures were up 12.3% to 139.3 million. The number of streams per viewer also was up 11% to 79.1 average streams per month.

King of online streams is still YouTube with more than 50% of all video streams online in the US, a massive 6.7 billion, the site also claimed over 76% of all unique viewers in the US with 106 million.

Young upstart, Hulu was in second place but a long way behind in numbers. Showing 437.4 million streams and 13.5 million users. Yahoo has a little more than half the number of streams of Hulu with 228.5 million. However the site has more than twice the unique monthly visitors, at 30.1 million.

Behind Hulu and Yahoo is MSN/Bing and Fox. MSN has 180.1 million streams and 18.1 million uniques, Fox has 139.6 million streams and 14.3 million uniques. Facebook also made an impression coming in 10th position in the table in the number of streams (110.4 million), however it came in third position (23.1 million) for number of unique viewers of online video.

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