The NimbleTV service which launched in beta back in 2012 has rolled out to the public in New York City, offering a cloud-based streaming TV everywhere service for pay TV subscribers.
The service lets authenticated US cable users watch premium content on a number of devices that include PC’s, iOS, Roku, Apple TV, smart TVs and promised Android support soon. In effect they are charging users to re-transmit pay-TV services.
Nimble offer cloud-based streaming of local, network and cable TV for $3.99 monthly from providers such as TWC, Cablevision, Verizon FiOS and RCN. For those without a subscription there is the option to sign-up online from $29.98 monthly.
The service also offers cloud-based DVR recording as well as a TV search function that lets customers find content by searching for titles, actors and genres.
Speaking about the service, NimbleTV’s CEO, Anand Subramanian said, “TV today is everywhere – it’s all over the place, and it’s a mess. Our goal is to make TV easy again for consumers, while doing it in a way that supports the industry. Our approach simply improves existing pay TV – it does not displace it.”
Many will find similarities with the Aereo streaming service, but Nimble say they are not using the mini antenna method use. But they also dont appear to have any formal agreements with cable TV providers either. They did have a falling out with Dish in the summer, but things seem ok now.