Internet TV services continue to grow around the world.

Dubai Media Incorporated has started to broadcast its TV programs through mobile devices and internet with the help of a major TV website, according to an announcement made by Ahmad Al Shaikh, Managing Director of DMI.

The new mobile and internet TV services are being provided in partnership with etisalat, du and Jump TV, one of the world’s largest internet television carriers.

The new service means viewers can now watch shows and programmes either through their mobile phone, internet, or through mobile broadband internet technology. The first two will provide access to 23 different DMI channels, while five channels can be seen on the mobile broadband internet service.

Viewers are also able to access and even download shows and episodes and forward them onto others.

Ahmad Al Shaikh said: “TV stations have devised different solutions to reach wider audiences across the globe including the investment in different sister TV channels that broadcast at different timings. However, modern technology is providing us with the best way to enhance our outreach to various audiences at different parts of the world.”

Following the trial broadcast this week, the service will be available on full scale by next week. “We have already started broadcasting today,” said Al Shaikh.

The tie in with etisalat and du will allow users with 3G enabled handsets to watch live stream of DMI news, sports and entertainment channels.

Ali Al Ahmad said the new services will provide advertisers with a highly credible medium, since internet and mobile viewing will allow the telecommunications provider to monitor and measure viewership rates.

Al Ahmad said that Mobile TV from Etisalat has so far been one of the most successful services offered locally, boasting the highest usage with 300,000 subscribers experiencing the service.

Osman Sultan said: “The online and mobile viewership measurement is not just quantitative. With the new technology we are able to provide a clear profile of our audience and their preferences.”

Al Shaikh agreed, saying that the new services will provide a more scientific study of the target audiences, with more representative sampling, therefore, determining the success of programmes, and influencing decisions to retain the prerogative to produce or reassign old favourites, or even going as far as closing down certain channels.

Etisalat and du will have their own space for competition as service providers through designing different packages, according to Osman Sultan.

At present, there is no separate structure or rate card for mobile advertisers, so mobile TV will broadcast the same TV content and will include advertising spots.

Ahmad Al Shaikh said: “The mobile rate card will definitely include special and differentiated advertising rates compared to the TV. However, for the time being, DMI will not be charging for mobile advertising.”

Osman Sultan explained that mobile advertising will be provided by DMI along with the rest of the broadcasting content. Advertising related to online TV services however, will be contracted through the service providers. He refused to comment on the expected advertising revenue.

worldtvpc.com

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