When we look at the Comscore Video Metrix results each month for online tv traffic, the usual suspects are always there and Hulu plus Youtube are always glued in at position 1 and 2. But Netflix have surprised everyone by creeping ahead of the mighty Hulu as the race to become the most watched TV and movie website intensifies.

ComScore’s figures show that the number of unique visitors to for June was 20.2 million for Netflix, which jumped above Hulu’s 19.7 million. The stats get a little confusing after this though, because most Netflix visitors are there to add movies to their DVD by mail list. However an increasing number are streaming their movies and shows from the site. When it comes to Hulu, everyone goes to watch tv online. The Netflix traffic has been rising as they add their service to more devices.

In another blow to Hulu, Netflix visitors also spent longer on the site, 662 million minutes, compared to the 598 million minutes Hulu’s visitors stayed. This shows a big drop for Hulu and the first time in over a year that Netflix has beaten Hulu on this metric. Admittedly, Netflix users were picking DVD’s which can take a while. Not sure if its just a glitch but for June, comScore shows a 29% fall in time spent on Hulu. The bottom line however, is that Hulu is still the dominant website.

So why is this important? Hulu have now launched their subscription service, called Hulu Plus. Putting it in direct competition with the Netflix service. But I wouldn’t be surprised to see Netflix break into the top 10 movie streaming sites by the end of the year, and really start to put pressure on Hulu next year.

Incoming TV searches:

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