Netflix Take Babysitting Duties Seriously With Scholastic Media Deal

Netflix may be famed for edgy, original adult themed content, but they are also looking after the kids as they have extended a deal with Scholastic that brings more children’s content including episodes of The Baby-Sitter’s Club.

netflix-scholasticThe agreement with Scholastic Media will bring more episodes of  shows such as The Magic School Bus and Goosebumps to subscribers worldwide. The deal brings older content and does not include the popular Harry Potter TV series. Netflix say that many of the shows have not been on any streaming service before.

Speaking about the deal, Ted Sarandos, CEO of Netflix said,”When we first added ‘ The Magic School Bus’ and ‘Goosebumps’ for our members in the U.S. and Canada earlier this summer we knew they would perform well, but after seeing just how popular they were we decided to expand our relationship with Scholastic and bring these great shows to more of our markets.”

Although Netflix have been making a name for producing original programming such as critically acclaimed House of Cards and Orange Is the New Black, they have always looked toward the kids market as they compete with Amazon and use it as leverage to get parents to sign up.

Back in May Netflix signed an agreement with Disney-ABC Domestic Television to bring exclusive shows such as the Disney Junior show, Jake and the Never Land Pirates and Disney XD animation, Tron: Uprising. And they recently renewed a Hasbro deal bringing more children’s shows online.

They also snapped up rights to DreamWorks Animation content which will bring 300 hours of kids content that Netflix call, “the largest deal for original first-run content in Netflix history.”

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