Netflix are continuing in their mission to take over the pay-per-view movies and tv shows market with a new iphone app. After being the first to offer a service on the ipad, they have announced an iPhone version. The service is subscription based but available as a free download this summertime. Features on the Netflix iPhone app will include personalized recommendations, and a smart feature that remembers  where you left off watching on the big screen so you dont miss a thing.

Netflix made the announcment at Apple’s World Wide Developer Conference (WWDC) and viewers will need a $8.99 monthly subscription to view, but there are no more firm details at this time.

The new app cntinues an ongoing strategy by Netflix to stream premium content onto a range of internet connected products, that let viewers watch tv and movies anywhere they happen to be. The facility to watch a movie on many devices has a great attraction, but would you really want to watch Avatar on a 2 inch screen?

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