When Netflix started back in 1999, it was a simple but brilliant idea of letting viewers rent DVD’s via the post and internet and became a massive hit thanks partly to its flat monthly rental fee. But even popping the DVD into a pre-paid envelope was more than a lot of users could stand so they moved into internet streaming movies on demand.
Now the movie rental company has proved a hit online by breaking into the top 20 video sites on the web for the first time in December, according to figures released by ComScore. They are placed at position 19, sandwiched between Break Media and Justin.TV with a respectable 127 million views for December.
This week, Netflix also announced the inclusion of a select number of new indie films to its streaming collection. And during their quarterly earnings report last week, they revealed that around half of their subscribers are now streaming some content.
Netflix see online streaming as the future after seeing massive growth during the last year as it continues to cut deals to get its content on different living room set-top devices. The service clearly believes that streaming is its future
Here are the top 20 video properties by number of videos streamed per months
comScore Video Metrix (U.S.) Videos (in 000′s)
Total Internet Audience
1. Google Sites
3. Microsoft Sites
4. Fox Interactive Media
5. Yahoo! Sites
6. Viacom Digital
7. Turner Network
8. CBS Interactive
10. AOL LLC
12. Disney Online
16. NBC Universal
20. Break Media