Netflix Disney Deal Kick In The Nuts For Hulu
Netflix giving rivals a bloody nose
The Netflix aquisition of more premium content this week, in the $150 to $200 million deal with Disney ABC has given rival online tv providers a wake up call. Hulu, in particular will have need to look at improving it’s line up and content value says a report in The New York Post.
Showing what a powerful force it has become, the Netflix deal signed earlier this week with Disney will shake up the existing cosy TV syndication setup. The deal gives Netflix customers (available in as little as 15 days after they air), streaming access to hundreds of premium shows that not only include Lost, Desperate Housewives and Ugly Betty. But also content from Disney Channel and ABC Family networks.
Netflix have been striking a lot of similar content deals with the likes of MGM, Lionsgate and Paramount film studios. But the fact that Disney are one of the three owners (along with NBC and News Corp) of Hulu, makes this deal all the more painful. Hulu will have to now improve its content to Hulu Plus paying customers, or even drop subscription charges all together if it wants to compete.
Netflix is now looking in pole position to dominate the massive online streaming market. Whilst other big names are looking to get in on the act, such as Amazon and Microsoft. Netflix are doing deals and adding it’s service to more hardware devices almost weekly.
Where does Hulu turn when one of its partners license their content to a major rival? Although Hulu still have the edge and can show episodes sooner, the gap is closing, and Hulu have the much greater movie choice. It is definately game on.
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