Internet software provider Mozilla, best known for their ‘Firefox’ web browser, have revealed a new tool in their collection of services, with the release of video editing suite Popcorn Maker 1.0, set to allow users the chance to create ‘web-native video’ integrating pictures, Google Maps, and ‘real-time tweets’ (containing a pre-specified ‘hashtag’), amongst other functions.
The first version of this new tool, revealed at this weekend’s ‘MozFest’ in London (England), is designed with journalists in mind, with the Popcorn Maker said to bear similarities to rival service ‘Final Cut’, and runs directly from the browser rather than as a stand-alone programme.
The platform is free to use for all, and is promoted as a tool to form ‘contextual’ and ‘social’ video content in a simple manner, with no knowledge of coding required. Videos are said to be editable by ‘dragging’ audio/visual content from an applicable website (such as YouTube, Vimeo, or SoundCloud), and after editing (with the above-mentioned content), saved videos can be embedded directly into a blog or news website.
A Mozilla blog post on the release read: “This week Mozilla is in London at the Mozilla Festival 2012. A year ago at last year’s Festival, we released Popcorn.js 1.0, and with it a way for filmmakers, journalists, artists, and bloggers to integrate audio and video into web experiences. Popcorn has since become one of the most popular ways to build time-based media experiences for the web. It has proven to be uniquely powerful for bespoke web demos, films, visualizations, etc. This year, we’ve come to the Mozilla Festival with an even bigger 1.0 release: Popcorn Maker 1.0.”
The write-up also contained further details on how their video editing services can work, with the following written about Popcorn Maker 1.0.: “At its core, Popcorn Maker is an HTML5 web app for combining web media with images, text, maps, and other dynamic web content. Its appearance is unique, but not unfamiliar, providing a timeline-based video editing experience for the web. Once created, Popcorn Maker hosts remixes as simple HTML pages in the cloud, which can be shared or embedded in blogs or other sites. Furthermore, every remix provides a “Remix” button, allowing anyone watching to become a creator themselves by using the current remix as a base project for their own creation. This “view source” experience for web media is a key aspect of Popcorn Maker’s goals as part of the larger Mozilla Webmaker project.”
While will never be as universally enjoyable as the real thing, will ‘Popcorn Maker’ become a popular and successful tool on Mozilla Firefox?