MoviePass Service On Hold After Protests From Theater Owners
After the launch of an unlimited cinema subscription pass earlier this week, the MoviePass service has been put on hold after complaints from theater owners.
MoviePass seemed like a good idea, 2 days ago.
The concept sounded good, users would pay $50 per month for a Netflix style subscription, and go to any cinema using their phone as a pass to get in. However it has ended in tears as MoviePass president Stacy Spikes told TheWrap that “We’ve put it on temporary hold.”
The beta launch was halted after AMC Theatres said they would not honour tickets using the MoviePass system. That was followed by Landmark Theatres and others, who are also looking to refuse admission.
MoviePass were willing to pay the theater owners full price per entry and figured they would be happy with the additional seats sold and additional concession sales. But it looks like a discussion with the owners was not held before the service was launched.
MoviePass Test Suspended After Theater Complaints – TheWrap
The test run of the controversial Netflix-style subscription plan MoviePass has been suspended because of complaints from exhibitors MoviePass president Stacy Spikes confirmed to TheWrap on Thursday evening. Weve put it on temporary …
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