Mobile devices are the perfect device for streaming and are the preferred choice of many internet TV viewers. Many of those viewers will be spending money via mobile devices and a new report predicts that within four years revenues from smartphone and tablet streaming will hit nearly US$10 billion.
The report by Juniper Research called – Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013-2017, predicts the revenue from both streaming and downloading video services more than double from the current figure of $4.5 billion for this year.
The demand will come mainly from the markets of North America, Europe as well as China and the Far East who will bring in over 80% of the income.
Speaking about the report author, Sian Rowlands said, “In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing.”
A growing demand for streaming will however put a strain on the networks delivering broadband. The report says the demand will stretch mobile service operators who will need to make improvements t cope.