Microsoft Plan More Interactive TV on Xbox360
Microsoft are reportedly looking to increase the number of Interactive IPTV streaming offerings on the Xbox 360 after the success of its console based “1 vs. 100″ games tv show reports TFTS.
If your an Xbox gamer then your probably getting used to large amount of streaming content that Microsoft keeps promoting on the Live platform. A popular one is the streaming video game hybrid of the real life TV program “1 vs. 100″ which has a cult following amongst users. Microsoft are liking this and want to produce more of it.
On network tv, the US version of the Dutch gameshow “1 vs. 100″ was not a great success and had a short life, it is going great guns on Microsoft’s Xbox Live platform. Although the show on console differs quite a lot from its tv descendant.
On the show, the host and contests are portrayed by Xbox Live Avatars. The host is “played” by comedian Chris Cashman, and “The One” and “The Mob” aka as the contests on the show are played by real Xbox players, selected to be on the program. The game is played live at a weekly time and date. Winners receive prizes such as things like points in the Microsoft online store and free Xbox Live arcade games. They also give away non virtual prizes such as Zune players and even cars.
So popular is the show that it is in its second season on Xbox Live and anyone who thinks game console based tv is not important should take a look at advertisers such as Honda and Sprint purportedly each paying $1 million dollars in the first season to become major advertisers on the show.
The news comes hot on the heels of rival Sony’s internet only PS3 tv show The Tester was launched
Related News:
- IPTV coming to Xbox360?
- Wimbledon Goes Online and Interactive
- ESPN Sports Streams Coming To Xbox 360?
- Hulu internet TV coming to Xbox 360
- Microsoft Online Catch Up TV Service Launches in UK
