Microsoft are said to be head hunting NBC Executives to help create original online TV programming for the Xbox 360 console, as it expands the Xbox Live TV service.
The news reported by Bloomberg says that the computer giant have been attempting to recruit The previous chairman of NBC, Jeff Gaspin and head of west coast operations for NBC, Marc Graboff.
Microsoft have made no secret that they wish to turn the Xbox 360 consoleinto an entertainment hub and already have a number of streaming services available including Hulu Plus, Netflix, Youtube, ESPN, Xfinity Fios and EPIX amongst others.
Other streaming channels coming December/early 2012 on the Xbox Live service include BBC iPlayer, Crackle, MSNBC.com, TMZ, and UFC, CinemaNow, HBO GO, Xfinity from Comcast.
Microsoft are no stranger to the idea of making original video content. Back in 2006 it launched MSN Originals, supplying exclusive video content for MSN. It was though a short lived affair.
Microsoft are aware that consoles are the most popular streaming device aand are following in the footsteps of Netflix and Hulu, who are looking at producing content rather than paying the ever increasing prices for streaming rights.