Marks and Spencer Launch Samsung Smart TV App

Retail giant, Marks and Spencer have formed a partnership with Samsung to create a branded App for the Samsung range of Smart TV’s. This new App will give viewers access to the latest in high street trends as well as tips on lifestyle, food, fashion and technology all from the comfort of their living room.

First online shopping, now apps

These kind of branded apps may become much more commonplace now that connected or smart TV’s are becoming standard issue. Companies will use them for advertising and market research as well as expanding the brand.

Talking about the app, Guy Kinnell, marketing director for Samsung UK said,

“The M&S Smart TV App has been an exciting new development that highlights the popularity of Smart TV as the most immersive and interactive format for consumers. The new App brings new lifestyle content from a trusted consumer brand, this gives people a snapshot of how consumers will be able to shop in the future.”

Susan Aubrey-Cound, the director for new channels at Marks & Spencer commented,

“We are continually exploring innovative and new ways to engage or interact with our customers. The Smart TV App enables Marks and Spencer customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels.”

The app is available now and joins more familiar apps such as LoveFilm and iPlayer services. It gives a new meaning to the phrase, “This is not just an app, this is an M&S app”.

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