US Major TV Networks Put Block On Google TV
Soon after Hulu blocked streaming on Google TV comes the news that major US broadcasting networks including ABC, CBS and NBC, have decided to block some of their more popular TV programmes from being accessed through Google’s new TV platform.
It means that the hit TV shows such as The Office and CSI are not able to be viewed through Google TV, a new TV service from the search engine giant that makes it easier for folk to access VOD content, scheduled TV and the best of the internet through special set top boxes or enabled TV sets.
The reasons for the action has not officially been given, but it is thought that some of the broadcasters were concerned that Google TV will take away existing revenue streams, and this could tip the balance of power away from the broadcasters and networks in favour of Google TV.
“Everybody knows the lock that Google has on internet traffic in terms of advertising,” An analyst with Gartner, Van Baker told Reuters. “If you take that model and extend it to television, suddenly Google’s power becomes enormous in the advertising space and the broadcasters don’t like that idea.”
All three tv networks confirmed to the Wall Street Journal that they were blocking content from the platform. None gave a reason for the action. ABC and NBC are still allowing programme trailers to appear on Google TV.
Google said in a statement:- “The decision about what programming to license to the platform lay solely with content owners.Google TV enables access to all the web content you already get today on your phone and PC, but it is ultimately the content owners’ choice to restrict their fans from accessing their content on the platform.”
The news is dissapointing for Google TV owners after Hulu found a way to block most current Google TV hacks which previously allowed access to Hulu catch-up tv content.
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