Lovefilm Secure ITV And BBC Streaming Rights As Battle With Netflix Intensifies
LoveFilm are gearing up for a big year in the UK streaming market, by securing content deals with the big two TV networks. They have secured a deal with both ITV and BBC Worldwide to show classic British programming, with streaming shows that include Doctor Who, Cold Feet, Spooks, Planet Earth, Prime Suspect and Inspector Morse.
Lovefilm get to stream BBC and ITV content
LoveFilm owned by Amazon are the leading UK streaming company, who will shortly face some stiff competition from rival Netflix who plan to launch in the UK. The two companies have been busy securing content deals as the market becomes more competative. Netflix have already secured a deal with the BBC back in December.
Speaking about the deal, Simon Calver, CEO of LoveFilm said, “We are thrilled to be bringing together great British TV content with Europe’s leading film subscription service. This gives LOVEFiLM an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms, for one low monthly price.”
For BBC Worldwide, Lisa Rousseau, Head of UK and Irelan said, “We’ve had a content partnership with LOVEFiLM for several years now and it’s great to see this evolve digitally. We’re delighted to give LOVEFiLM’s subscribers the opportunity to instantly watch their favourite British shows, wherever and whenever they wish, alongside a diverse range of great programmes and films.”
LoveFilm were acquired by Amazon back in February 2011 and boast around 1.9m members in the UK, Germany, Sweden, Denmark and Norway. The Lovefilm Instant service allows subscribers to watch streaming on a number of devices such their computer, PS3, Xbox 360, Apple iPad and connected TV sets. They also offer members the option of a DVD by mail service, which Netflix UK, has abandoned.
The deal from the two TV networks is both non-exclusive and only applies to older content as both the BBC and ITV keep the premium and current content for their own catch-up players, the iPlayer and ITV Player.
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