LoveFilm, the Amazon-owned streaming service marketed mainly towards the UK market, has added a new spate of localized content to its roster, having agreed a ‘new content deal’ with BBC Worldwide that will see children’s programming from the broadcaster reach the subscription service.
The arrangement sees the vast archives of notable series including Balamory, Teletubbies, Doctor Who spin-off The Sarah Jane Adventures, and The Story of Tracy Beaker making their way to the online platform.
Lisa Rousseau, the ‘head of UK, Ireland and pan-European television sales’ at BBC Worldwide, noted of the newest licencing arrangement: “More parents are turning to LoveFilm’s kids’ TV offering as a form of quality family entertainment than ever before and we are excited that this new agreement will see our award-winning children’s shows available to subscribers. This is a natural partnership for us and follows on from our previous content deals.”
Having also previously implemented children’s content from Wallace & Gromit creators Aardman, DHX Media, Disney, eOne and Saban Brands, along with a recent drama/comedy licencing contract with BBC Worldwide (including rights to The Office), will a new deal that covers content from both become a well-recieved one with LoveFilm Instant subscribers?
LoveFilm’s ‘film strategy director’ Chris Bird summarised: “We are committed to bringing the very best in children’s TV to our ever-increasing audience, and are thrilled to have secured even more brilliant BBC shows for members to enjoy. We have got some of the best family programming around and look forward to entertaining fans of all ages.”