South Korean electronics company LG have surprised the market and come up with their own voice-operated remote control (compatiable with the LG Cinema 3D line of smart TV sets), and in the process thwarting Apple’s plans to roll out the first voice control TV product.

The company have decided to use the feature in a new version of their ‘Magic Remote’, which offers a scroll wheel and Nintendo Wii-style motion controllers in addition to regular TV remote features, as well as 3D-exclusive options such as the conversion button.

The features, dubbed ’Magic Gestures’ will  be part of what LG hopes is the most complete and versatile remote control in the industry, and while pricing and release information remains unconfirmed, it seems very likely that it will be out before Apple’s proposed ‘Siri TV’, and any other voice-control competitors.

LG Home Entertainment president Havis Kwon said of the new version of the controller: “LG has been striving to constantly improve the comfort and convenience with which our customers use the Cinema 3D Smart TV’s. The new Magic Remote is our latest example, incorporating new functions that will make it easier for users to approach and use the Cinema 3D Smart TVs, particularly our Smart TV function which now has over 1,000 apps and a growing abundance of premium content.”

It is a new type of market which all entertainment-related services (such as the Xbox 360′s ’Kinect’) seem to want a piece of, with integration for internet-connected TV sets a key motivation for producing the technology, as developers search for new ways to make accessing a range of connected content quicker and easier. With LG looking like they have won this particular battle in getting the product finished first, how long will it be before it is a new standard method of control, and who will be the first of LG’s competitors to make a challenge?

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