Amazon have revealed that their own-brand tablet computer Kindle Fire has broken a website record as one of their most consistently successful products of all-time.

Amazon Kindle product vice-president Dave Limp has said that the product, released as a direct competitor to Apple’s iPad, has now been the best-selling item on Amazon’s US website 11 weeks in a row (including pre-orders), with millions of copies sold since launching in September.

Limp said of the current success for the device: “Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it’s a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games and surf the web.”

While Amazon had been quiet on exact sales figures in the past, it has now been revealed that the Kindle Fire has sold over a million copies in each of the past three weeks, with the low price (in comparison to other tablet computers) thought to be the main drawing point towards it being a high-selling product in the run-up to Christmas.

First announced in the US on 28 September (and released on 15 November), the Kindle Fire seems to have gone from strength to strength, and with such high figures, it is likely that they will soon launch the product in other countries, with plans in place already for a second edition, as well as a proposed Kindle smartphone. While they may see it to be a costly exercise, will Amazon’s risky efforts be rewarded with a strong foothold in the market?

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