Justin.TV the anti establishment stream what you like video site has had a consience attack and has announced a deal with Fox to remove copyright content from its site.

Justin.tv commented:-

We’re working with Vobile to filter content on Justin.tv using their database of content. As of this week we’ve begun fingerprinting all saved clips on Justin.tv and scanning them against Vobile’s content database. Channels with clips that are found to be infringing have their clips removed and the channel is taken offline. We have just rolled out that process for archived clips. The next step of this project will come in November, when we’ll expand the fingerprinting system to all live video. It’s a big undertaking to scale this system up to cover all of our live video. Justin.tv users upload over 24 hours of live video per minute.

This removal of content filtering is part of a deal with signed with Fox to increase copyright protection for live videos. We already offer a takedown tool that lets copyright owners login to a Justin.tv admin interface and kill channels in real time, and hundreds of content owners are using it today. Other companies handle this by forcing content owners to email or submit a takedown form, which is processed manually. When live content is in play, that method is useless because the event is usually over before a manual process can address it.

Fox’s comment on the announcement:-

“Justin.tv has taken a leadership position among live streaming sites by entering into an agreement with Fox to work together on copyright protection for live streaming content. Justin.tv, with consultation from Fox, is implementing an innovative and industry-leading filtering solution designed to prevent copyrighted content from appearing on Justin.tv without authorization.”

Was this statement a case of Fox saying, You either remove copyright streams or we will shut you down? And was it also a case of Justin.tv hoping the deal may lead to future syndication deals with Fox?

Justin have reached a bit of a cross in the road. The site has to show what people love about the site, sports and movies but do it legally so therefore has to keep content owners, like Fox, happy with deals like the one Justin.tv has done.

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