Internet TV and video aggregator website Joost, is looking around for a buyer if reports are correct. reportedly shopping itself around to satellite and cable providers.Time Warner Cable is reportedly in talks to acquire Internet-video aggregator Joost, according to CNET.

Joost which launched in a blaze of glory in 2007 and was created by the founders of Skype and Kazaa. Launched as a founder of the brave new internet tv world, it has not performed as expected and is now touting itself around TV, Cable and satellite providers.

Joost have been losing the battle for viewers with stiff competiton from Free TV sites like Hulu and YouTube and is believed by CNET to be looking to a deal before it goes bang.

The Joost flawed internet TV model, relied on a legal P2P model with users needing to download a player application. The trouble is that nobody wanted to when there was similar content available for free without downloading hassle involved.

Rumours are that Time Warner Cable (TWC) is ‘interested’ in aquiring the flop website to get straight into the internet TV world. The problem is that one of Joost’s investors is Viacom, a competitor and sworn enemy of TWC. But then business is business and Viacom probably want to recoup at least some of their investment.

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