Fresh from the recent launch on Android devices the ITV player catch-up TV app has now been released on iOS devices. Available free from the iTunes Store, the app lets viewers watch 7 days of content from  ITV1, ITV2, ITV3 and ITV4 on iPad, iPhone and iPod touch.

Like the android app, the ITV player works via Wi-Fi only and has no 3G option. Robin Pembrooke, the MD of ITV Online and OnDemand said, “I’m genuinely thrilled to be launching our ITV Player app across the Apple family of devices just in time for our customers to be able to catch up on what promises to be some amazing performances at this year’s iTunes Festival on ITV.

He continued, “This launch is a key moment in our mobile delivery strategy and we’re very proud that a simple, user friendly and quality ITV Player experience is now available across a range of mobile devices.”

The iPad has had the BBC iPlayer app available for an eternity and even channel 4 have released their 4oD app before the UK’s largest commercial network. So it is about time the app appeared.

ITV are promoting their content across multiple devices and this move adds the biggest mobile market at this time. You can download the iPhone, iPad and iPod app from iTunes now, you must be UK based to run it.

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