ITV, the largest free to air network in the UK is allegedly only weeks away from signing a deal with Catch up tv giant Hulu, allowing the US tv on demand website, to syndicate itv’s content in exchange for equity in the company, according to UK newspaper The Daily Telegraph.

Hulu, owned by General Electric Co, NBC Universal, News Corp and Walt Disney, is now in advanced discussions with ITV and an announcement on the terms of the arrangement was due “within a matter of weeks,” it was revealed.

“Hulu has been in talks with all the major British broadcasters, but has made the most progress with ITV,” the newspaper quoted a source close to the negotiations as saying.

Hulu has offered each broadcaster the chance to take equity in the company in exchange for full-length programme rights

Unsurprisingly, Hulu and ITV were not making any comments.

Once this deal is wrapped up it is believed that the BBC Worldwide will be next in Hulu’s sights for possible partners, giving it enough content to launch. The problem is these deals all take time to thrash out which may affect Hulu’s planned September UK launch.

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