IPTV or Internet TV is growing so fast that it is predicted to seriously affect the pay per view TV market according to new research from Analysys Mason.

Although the number of new subscribers to pay per view TV services is expected to grow 3.2 per cent from 90.6 million in 2007 to 109.2 million by the end of 2013 according to research.

However, Internet TV (IPTV) viewers are also expected to grow by up to 15 per cent during the same period.

Author of the report Richard Hadley said: “The adoption of IPTV services am able to be driven by a combination of factors, including the proliferation of multi-play strategies, latent broadband growth, improved type recognition, broader content offerings, and a entire move towards digital TV services as the analogue indication is switched off in Western Europe.

“However, the growing popularity of IPTV amid households is planning to contribute to a regular decreased in pay-TV spend as these kinds of predominantly lower-value TV packages are increasingly bundled with telecoms services.”

This news will not go down well with broadcasters as in general IPTV services are lower cost compared to digital pay per view services.

However its great news for consumers, forcing companies to give a greater choice and better value to the public. The way technology is improving and streaming tv services are appearing, the traditional ppv companies need to jump on the internet TV bandwagon before they get left behind and busted.

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