iPlayer Traffic Hits Record Numbers On Mobile While Smart Devices Flatline


Confirming that mobile TV viewing is taking over, mobile viewers of the BBC’s iPlayer service now now number almost as many as the traditional desktop PC and laptop according to new figures.

BBC-iPlayer-catchupFor many people, mobile devices are the preferred viewing platform of choice. BBC statistics are confirming this, as they reveal that mobile traffic was responsible for 37% of content requests to the iPlayer catch-up TV service during October.

There were 261 million iPlayer requests for the month, which was an increase from last year of 23%. Mobile devices such as tablets and phone usage was close to the current biggest platform, the personal computer which had 39% of requests.

Total requests for October were 261 million, comprising of both TV  shows and radio programs. Of which 199 million were TV requests.Tablets showed the biggest gain with usage doubling in a year from 10% last year to 20% for this. For the same period PC viewing dropped from 48% last year to for 39% this year.

Users are still mainly from the younger demographic and both sexes are equally using the service. In a statement the BBC said, “The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile – although more in line with home broadband users,” said the BBC.

The corporation said that the catch-up service was used for TV at roughly the same time of day as linear TV viewing, though there is “proportionally more daytime and late-peak use.”

Connected platforms such as smart TVs, Blu-Ray players and set-top boxes like Roku, Freeview, TiVo and  YouView flat lined at just 2%. The news confirms a report by Business Insider last month that viewers are switching to mobile devices to watch TV.
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