The iPad was always thought to be the perfect device for watching tv, sleek design and a massive battery life, portable and a big enough screen. But a new study shows that the perfect tv device may actually be taking viewers away from watching tv. The study by ReadItLater, a service that tracks web useage shows that iPad users are viewing text, or reading to be precise during the main primetime hours of 7-11 pm.
The study was not able to determine if viewers are ignoring the tv whilst reading on their iPad, but the truth is probably what i find myself doing on an evening in front of the Gogglebox.But then that has always been the case, even in the lo-tech days of paper newspapers and books.
Whilst a show is on but has a boring bit, or during the ads, i will be reading something on my iPad. To me it is just a more efficient use of my time, but to a tv exec depending on high advertising revenue from me watching the ads, it may be a little harder to swallow. Especially as iPad owners are most likely to cancel pay TV.
TV may also be getting a little worried about the coming tablet pc invasion, as they are expected to take off big time in 2011.
It is a little ironic though, a device great for watching tv streaming is instead being used for something else during primetime hours, and taking viewers away from the very thing its being lauded for.