Sky have released a dedicated Sky Sports app for the iPad as tablet TV watching is predicted to explode this year. The free app (for existing Sky Sports subscribers) or £4.99 monthly if not, will offer sports streaming live and on-demand as well as the latest news.

Although Sky Sports News had a previous app, that version only let users watch the Sky Sports News channel, the new version ups the want-ability factor ten fold. New features include video highlights of sporting events, streaming radio, news and photo galleries. Users can even customise the homepage so they can follow news from up to four football clubs of their choosing.

Speaking about the new app, Andy Cairns, Executive Editor of Sky Sports News said, “The Sky Sports News App is the latest exciting development in the evolution of Sky Sports News, which is now bigger and better than ever before. We aim to be the ultimate sports news service for our customers, and thanks to this new app we can provide them with the latest sports news and in-depth coverage, wherever they happen to be.”

Speaking in a blog post about the app David Gibbs, BSkyB’s director of mobile said that tablet pc’s are being brought primarily to watch video content which may explain why Sky are hitting this medium so hard. The research commissioned by Sky and carried out by Mintel shows that, “one in three respondents” say watching films, TV shows and other video is the main reason for buying a tablet. Next came internet access (67%), listening to music (48%), social networking (48%) and news (40%).

Gibbs said, “Despite the generally gloomy economic outlook, the data shows the British public’s appetite for mobile tablets shows no signs of slowing down. 8% of respondents in our research received a tablet over Christmas, which is on top of the 9% of the British population who already own one (according to Ofcom research released last year). Additionally, 16% intend to purchase a mobile tablet in the year ahead.”

The app called Sky Sports News App can be downloaded now from the iPad App Store.

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