When it comes to the different types of television viewers, IPTV users are the most content according to a new survery. The report – Digital TV Customer Satisfaction: US Survey Results 2H’09 by Strategy Analytics revealed that up to 95%  of US subscribers to IPTV services were happy.

The report also showed that a majority of subscribers would be happy to jump ship and swith to another supplier if they could secure a better deal. This number was highest (over 75%) amongst cable viewers, the number was much lower amongst Internet protocol viewers with just 33%.

The report compiled by 856 digital pay tv subscribers in the US stated a high satisfaction with their current digital television provider, with 71% claiming to be “somewhat” or “very” satisfied. There was a marked difference, however, among access platforms. Telco/IPTV customers reported 95% overall satisfaction, compared to 78% for Satellite, and 67% for Cable. Fewer than 22% of subscribers—irrespective of platform—felt they were getting “value for money” that exceeded expectations.

Said Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service – “The value-for-money result was perhaps the most important finding of this study. It underscores a trend we have been seeing for the past 18 months: a growing number of customers are beginning to question the value of a “traditional” pay TV subscription in light of expanded “over-the-top” offerings, such as Hulu and Netflix.”

However, the report also shows that all subscribers to tv services are starting to question using subscription pay TV suppliers. Less than 22% of subscribers thought they actually received value for money above expectations. This shows that websites offering free tv services such as Hulu and other catch up tv networks have altered the perception of existing docile subscribers and turning them into questioning and possible cable cutters.

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