Internet TV viewing figures continue to rise. A new study for August by the comScore Video Metrix Service shows tv and video watching online is reaching meteoric proportions.

The study shows that an astounding 161 million Internet users in the US viewed internet based content during August, with the average viewer pending 10 hours feverishly watching the pc.

In total 25 billion videos were viewed during the month, which is a record. The top video site was Google’s which claimed over 39% of the market. Google websites served up more than 10 billion of the online videos viewed by US Internet users in August, YouTube claiming 99% of that count, comScore claimed.

Google attracted 121.4 million viewers, each watching an average of 82 videos.

Hulu, had a blip, dropping from second place to fourth, with 1.9% of the total. It was beaten by Microsoft with 2.2% of the total and Viacom Digital with 2.1%. Fox Interactive rounded out the top five with 1.5% of internet tv viewers.

Some interesting findings in the report:

The length of the average online video came in at 3..7 minutes

The average online video viewer watched 582 minutes of video, or 9.7 hours.

120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).

44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).

The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.

81.6% of total Internet users in the US watched online video.

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