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Internet TV Survey Shows oldies are Watching and willing to Pay

A survey showing Online TV viewing habits has revealed some surprising findings. The survey carried out by Bernstein Research analyst Jeffrey Lindsay, gives us an interesting insight into where Online TV is heading.

Carried out in March using more than 500 US consumers, the findings conclude by revealing what most of us already think. Hulu is the biggest threat to Big Media companies and not YouTube.

Other interesting findings include:-

Who watches online TV?

54% of the participants view online television and movies, the genders and ages are split and cover males, females and all age ranges. Although surprisingly almost half are oldies over the age of 35. The demographics are very similar to traditional cable tv watchers.

internettvsurvey1 Internet TV Survey Shows oldies are Watching and willing to Pay

Online viewers mainly watch TV using their PC monitor, followed by 19% that watch on PC connected to TV. Then comes ipod, games consoles and wireless devices. Online TV viewing is still a supplement to watching tv.

Paying for Content

Interestingly, nearly 60% of respondents would be willing to pay $1 to watch a TV show online and between $1-$5 for a movie.

internettvsurvey2 Internet TV Survey Shows oldies are Watching and willing to Pay

Cutting the Cable

When it comes to ditching the television set, a surprising third of the participants said that they may get rid of the TV altogether and go online full time. Another surprise was that cost was not the most important reason behind this, but choice was. Only 10% of this group said that cost was the reason.

internettvsurvey3 Internet TV Survey Shows oldies are Watching and willing to Pay

Where to find Online TV?

When it comes to finding content then Youtube is still king of the hill, but Hulu is lining up to be the number one destination. The major networks are also popular and just using Google comes in fourth place.

internettvsurvey4 Internet TV Survey Shows oldies are Watching and willing to Pay

Looking to the future, now that Hulu has three of the big networks on board and is rolling out on the international stage. It is according to the survey, the only legitimate threat to cable television out there.

Incoming TV searches:

oldies tv online

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  3. Watch TV shows and Movies on Hulu from outside the USA.
  4. Internet TV has become worth watching
  5. How long until ABC and CBS air shows on Hulu?

This entry was posted on Tuesday, June 16th, 2009 at 4:35 am and is filed under Internet TV Articles, Internet TV Websites, IPTV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Author: Matt (668 Articles) - See All Posts By

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

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