Internet TV is still in its birth pangs and despite its massive success has a long way to go. So says a BBC iPlayer spokesman.

Ashley Highfield, who was BBC head of Future Media and Technology and is now the MD of consumer and online – Microsoft UK commented:- “Internet viewing is still a very small proportion of television although it is growing exponentially. The growth I think is going to surprise people.”

He also said that internet TV is a crucial factor in the future of public service broadcasting as well. “This is now front and centre stage of the political agenda”.

The prolifiration of affordable laptop computers were cited as one of the factors pushing internet TV, however he also said that mobile devices are not yet ready for internet TV streaming:- “I think mobile still has a long way to go before it’s used by people to watch long form content.”
The advancement of online streaming video and TV technology such as Microsoft with their Silverlight platform and the latest Flash players, alongside effective DRM and geo targeting are also major factors in internet tv’s growth.

The world is ready to embrace internet TV after the success of existing platforms, software and websites. Also mentioned was the fact that whilst consumers are cutting back on pay TV such as cable and satellite TV, they are keeping the broadband connection for online entertainment.

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