Internet TV Twice As Popular In The US Says Report
Watching streaming content on TV via the internet is more popular in the US compared to Europe, says a new report. The report from Strategy Analytics, called Multiscreen Connected TV: Assessing Device Usage and Ownership was carried out with the help of 4,800 respondents.
The US loves internet TV more than Europe
The research findings show that in the US compared to Europe, watching web content on a connected TV is twice as popular. During the last month, 20% of US respondents watched internet content on the TV set compared to just 10% in Europe.
The reason for the large difference seems to boil down to Netflix and Hulu. The streaming services which bring premium content and movies from a single destination, this compares to European streaming which is less advanced and pretty much limited to catch-up streaming.
The report also looked at how consumers connect their TV sets to the net. Games consoles rule in the US, whereas European users like to connect the PC to the television using a HDMI cable. Both areas also stream using connected Blu-ray and DVD players as well as via the home network.
Other than streaming via the TV, the computer remains the top device for streaming followed by tablets and smartphones. Speaking about the report, David Mercer, Principal Analyst and report author said the results have important implications for the industry.
He said, “They demonstrate that television viewers are prepared to go to significant lengths to watch their preferred television shows or movies on the big screen. In spite of the technical challenges, many people want to be freed from the constraints of traditional, managed television services if their choice of content is not available when they want, where they want, and at a price they are willing to pay.”
The report also revealed that over 42 million houesholds in the US and Europe use streaming from the internet to watch TV shows and movies on-demand on their television.
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