Internet TV Outselling 3DTV By Two To One
Connected TV sets are living up to their ‘Smart’ tag as a new study shows they are outselling 3DTV by two to one, according to a report from P’arks Associates.
Whils the average price of 3DTV sets have been significantly reduced since the same time last year, sales levels have not yet broken significant ground, with consumers instead seeming to opt for Internet-connected sets, seemingly putting the quantity of content on the web over the potential quality of 3D viewing, despite some sets carrying both services.
The current trends will go against much of what market analysts will have predicted, with 3D having been touted last year as the likely direction which the TV industry will be heading, but it is the fully-integrated ‘Smart TV’s’ that seem to be stealing the limelight.
Parks Associates head analyst Kurt Scherf said of the findings: “The combination of a maturing product ecosystem with great holiday deals is putting smart TV’s within the reach of the American middle class. Smart TV’s expand a household’s available content choices without raising content costs. Consumers pay a premium for the device now, but our research indicates these purchases could be part of a long-term plan for many budget-conscious households to reduce their overall [content] expenditures.”
Despite current market sales falling short of expectation, some analysts remain adamant that 3DTV is the future of home entertainment, with various sources claiming that ‘a majority’ of viewers will own a 3D-capable set by the year 2014, while some alternative (and lofty) predictions in the USA claim that the country will break the mark of 100 3D channels by that year, under the belief that more genres of programming will be filmed in the format to justify expensive new networks. Pricewaterhouse Cooper director Vincent Teulade summarised how the TV market could shape up in comparison to new content, stating: “People won’t buy a 3D TV, they will buy a future proof TV.”
With analysts seemingly on their side, will 3D TV bounce back to be seen as the biggest new viewing method, or will the industry carry on with its current disappointing run?
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[...] expected by manufacturers and has not sold as many units as expected. In fact, the not so fancied connected TV is outselling 3DTV by a margin of two to one according to Parks [...]