Comscore have released the latest internet tv viewing figures for September, and the trend is up, up, up. Watching Internet TV in the USA has hit record levels again for the month of September with figures of around 26 billion videos watched throughout the month. Watched by over 168 million US Internet viewers, so says comScore Video Metrix.

The usual suspects occupy top spots, with YouTube responsible for over 40% of that number. Delivering around 10.5 billion videos viewed, or 40 percent of all videos watched on the net. YouTube.com accounted for 99% of all videos seen. Hulu came in second with 583 million (2.2%) followed by Fox Interactive Media with 547 million videos viewed (2.1%) and Viacom Digital with 513 million (2%).

Over 168 million viewers watched an average of 154 videos per viewer during the month of September. Google sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo! Sites with 57 million viewers (7.5 videos per viewer).

Some of the findings of the September survey also include: 84.8% of the total U.S. Internet audience viewed online video; The average online video viewer watched 9.8 hours of video; 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com (82.4 videos per viewer); 45.6 million viewers watched 424 million videos on MySpace.com (9.3 videos per viewer); The average Hulu viewer watched 15.1 videos, totaling 1 hour and 32 minutes of videos per viewer; The duration of the average online video was 3.8 minutes.

Looking to the future, expect the trend in growth to continue, however with the new internet enabled tv technology and the rise of online video sites in general. Unless Youtube can keep on top of the internet tv game, they may just start slipping in the next few months.

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

Matt

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