Internet TV Advertising will overtake its bigger traditional TV brother soon say information and consulting companies.

Understanding & Solutions which is a specialised information and consulting company says that online Internet TV advertising revenue to grow continually and expects worldwide Internet tv advertising revenues worldwide to reach the 10 billion dollars mark worldwide by 2011 which is double the forecast by market research firm iSuppli.

‘Internet TV advertising will be challenging the traditional broadcast industry through rights distribution, on-demand tv content versus current broadcasts’.

The company estimate that the quantity of online internet video is doubling each year, with currently over 20 billion videos now being streamed across the internet per month worldwide.

Because of this this level of penetration and interest, more broadcasting companies are publishing website online tv and video content.

Millions of viewers who are technically switched on and the most attractive demographic for advertising companies are changing their viewing patterns away from traditional TV to the more interactive Internet TV.

This convergeance of a new style interactive advertising married with the massive growth in social networking websites will get stronger as our social environment changes and expands, Internet TV which is currently supplementing traditional TV advertising will soon become the leading source of revenue for advertising companies.

This amazing growth will however cause its own problems and change the face of advertising.

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