The world of TV and the internet are colliding and are set to change the way we watch and how we watch television content. Currently competition in the fields of internet access and Cable television are pretty much non existent. The cable companies provide the so called high-speed access dont want viewers to cancel their contracts and start watching television on the web. But it is too late and people are doing just that. In their droves.

Broadband connections to the internet is the cable companies most profitable business. Their technology is also more advanced than the phone and mobile companies.

However they are not improving the speeds as they are in Countries like Japan. And the reason? They dont like the consequences. Cable companies make from the average American household around $700 per year for over 100 channels of cable TV. But most customers view only 15 or less.

Most would prefer a choice in paying only for channels they watch, plus they would probably like a bigger variety as well. This is what is on offer from internet TV. Just visit sites like worldtvpc, Hulu and YouTube to watch a massive variety and selection of streaming content. Most content is free and even the on Demand stuff can cost as little as $1 per episode. So by watching television on the internet, you pay only for what you want to watch. Or you dont pay at all especially if you can wait a day or so for the catch up tv to, catch up.

So are the cable companies welcoming this new technology with open arms? Are they hell. They are trying many underhand tactics to keep you on the cable subscription. Tactics include slowing internet TV’s advance into the living room by rolling out DOCSIS 3 as slowly as possible and then charging way over the top for its services. Another tactic is to cap the amount of data that can be downloaded, or even whack a massive charge per megabyte downloaded.

However this is having little effect on internet television’s takeover. The market is being inundated with new innovative start up companies are bringing out technology making watching internet TV easier.

Television manufacturers like LG, Panasonic, Samsung, Sharp, Sony and many more are bringing out new digital HD TV’s that have Ethernet sockets as standard. Making them ready for immediate internet connection and with built in browsers full access to the video and TV websites.

Games console companies are also jumping on the internet television explosion. Microsoft with the Xbox 360 which has direct access to websites like Netflix for video on demand. You can also rent movies and TV episodes with a Sony Playstation 3 console.

Nintendo have also struck a deal with YouTube to allow users access to the huge video collection. And at the same time, manufacturers like Roku, Apple, TiVo plus Vudu all want to be the dominant internet TV set top box.

Of course, all these technologies will eventually end up as part of a standard television set. And no matter what the cable companies try to do to scuttle their plans. Watching TV using the Internet will be a reality for most of the worlds population sooner rather than later.

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