Internet Explorer Heads Back To 90s With Nostalgic Ad

While it seems almost unfathomable that Windows web browser Internet Explorer needs any kind of promotion (unless you are reading this via the Mozilla Firefox, Google Chrome, or Apple Safari browsers), the Microsoft-owned brand has launched another in a line of adverts for ‘IE’, with their latest effort taking a look back at that innocent era of the 1990’s.

internet_explorer_90s_floppyTaking the slogan of ‘you grew up, so did we’, the advert showcases some of the pop culture icons of the 90s, and suggests that users who haven’t already ‘reconnect with Internet Explorer’.

Celebrating the decade in which Internet Explorer was first released and began its rise to prominence, the video displays trends from the era such as yo-yos, Troll dolls, pocket pets, Hungry Hungry Hippos, ‘bowl’ haircuts, 56k modems, floppy discs, walkmans, supersoakers, and ‘pogs’.

Having received 7 million views since uploading last Wednesday (23 January), will Microsoft’s ‘dip into the past’ plan inspire people to use Internet Explorer again? You can judge for yourself below, as well as see the ‘technological innovations’ of the era with this clip revealing Internet Explorer v2 back in 1995, presumably the closest that mid-90’s technology fans got to an Apple/Amazon/CES/E3-style conference announcement


  1. Elwood Anderson
    Elwood Anderson January 29, 2013 at 3:14 am

    These days people may be using multiple operating system, for example, a Windows or OSX PC, an Android, iOS, or Windows phone or tablet. Internet Explorer is exclusive to Microsoft. Try to find it at the Google Play or Apple store. How can a browser succeed in the long run without running the most popular operating systems. I found this out after using a Windows PC with IE for a long time, and then getting an Android phone and tablet, and an iPod Touch. Firefox won out easily with good sync between all devices. Who wants to use several different browsers on your different devices. Opera is in the mix, but still inferior to Firefox. IE can compete on a PC, but if you have the best selling phone or tablet you’re forced to use another browser on those devices. Who needs it?

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