Why Internet Connected TV Will Not Fail In 2011
Connected TV will prevail
We know that in 2011, connected tv and hardware will really hit the consumer market hard. And whilst many claim it will be the making of the concept and the beginning of a new web tv golden age. Some are saying this year could actually kill it off.
Mashable ran an interesting feature explaining why internet connected tv could epically fail this year. They concentrated on the fact that tv viewers like things simple, don’t like change too much, and certainly don’t like complicated stuff.
What they fail to mention is that Internet tv will bring what tv viewers really want, choice and instant availability. Despite any shortcomings in the system, it will get refined and tweaked. But to the consumer it offers the holy grail when there is nothing to watch on tv.
The question should be more, how will viewers choose to consume this new streaming technology? Will viewers embrace the Internet streaming via the tv screen or huddle in the corner on their laptops and tablet computers.
The article cites that 3DTV as a similar technology that was new to views and sold not nearly as well as predicted. However 3DTV is nothing like connected web tv. For a start everyone knows that there is hardly any content to watch on 3D. In fact if I were to watch every decent 3d movie in a single sitting, I could probably do it in a day. Everyone knows they have to search around for a pair of 3D specs to watch their 3D.
Internet tv is different, thousands and thousands of hours of tv and movies available from a range of big name suppliers and sources, and getting bigger by the day. The allure of being able, at any time of the day or night, think of a movie or show you want to see and instantly watch it is powerful enough to make viewers go through the small learning curve that connected tv may bring. Not forgetting they will already be familiar with most terms and controls in this increasingly pc savvy world.
TV viewers always want bigger and better. That’s why we all want to outdo the neighbor and get a 60 inch set, we want HD and more channels. So everyone is going to want TV-on-demand arent they? And the so called complexity argument sucks as well. Everyone is now used to downloading video, watching catch up shows, and everyone knows their way around a smart phone these days.
When all is said and done, I think that viewers, even the couch potatoes will make the effort with connected tv if they see a reward at the end. And that reward is an infinite choice of entertainment, on tap 24 hours per day
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connected tv, internet connected TVsRelated News:
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Once again an article that thinks that there is an infinite 24/7 access to TV shows…and this is the answer to connected TV. Well it probably will be but it is not FREE nor will it remain FREE and there is the inhibitor. If you understand how Hollywood and Content Companies get their funding to make TV programmes then the traditional model will certainly be present for some time…That is why the TV Everywhere model is not as ubiquitous as imagined…Marc Cuban’s blog has covered this adequately and it makes for plain reading. The rules (Contracts between distributors and carriage on networks) are such that the content industry will not shoot itself in the foot and just offer all and sundry to all and sundry.
Furthermore the average person will soon have a shock when they find out that their favourite shows will be available bu they have already seen them…It is not the music industry where consumption is repetitive and part of the pleasure of music. Seen the show once and you have little interest in watching it again…The LATEST and GREATEST in technology is claimed as a driver – Well it is the same for CONTENT. Archived, old and already seen content is not that. There are also many discussions on “serendipity” and “surprise” in programming…Sometimes you fall upon TV Shows that you never had an idea existed – discovered because they were put in a line-up and you fell upon them…There is a long, long,long way to go before we get access to all that we want to make a decent evenings viewing.
An example: AppleTV – Great selection if you can get to it…I live in France but am British and I cannot get anything other than FRENCH movies and Shows on my AppleTV – very few and old selection in their original language (I dont want to see OLD movies) … Why can’t I watch the latest films in VO version originale? Because that is the Distribution rules of the Country. We are “penalised” and NO going to another AppleTV location in another country is not allowed…However you can buy a DVD or a Blu-ray disk of your choice and get around 11 languages…On the Internet NO – not if streamed…
All this myopic view of “connected TV” does not really address past the physical connection. That is why it will be a failure because Content is NOT readily available as you may think… Geo-Locking is only one of the the Content’s best enemy.
All that is happening is a myriad of VOD portals at a cost…Which means the consumer also has a multiplicity of subscriptions…making connected TV more expensive than a good PayTV Operator.
Five reasons why Smart TVs will not flop
1. TV replacement cycles are sinking as fast as the pricing. I paid more for my desktop than my Samsung Connected TV.
Not to mention as they continue to come down in price (and they will as the CE manufacturers generate more revenue via connected TV) we will simply put more of them in our houses. Hell, why not put one in the bathroom? Or in every room in the house.
MIT Media Lab founder Nicholas Negroponte was right. TV Everywhere includes the idea that all kinds of surfaces are likely to become screens in the future. In Europe and the US, the average household had close to three TVs already. All easily replaceable.
2. Hulu, Comcast, Time Warner Cable are entering the Samsung App Store which has over 300 Apps in it and 1.5 million downloads. And Samsung is giving away over 1.5 million dollars in TV apps contests in Europe, the US and Korea. It seems to be sticking. The fact is, none of the stores will die because the race for VOD TV Apps is pushing content companies and broadcasters to every platform. Independent content creators will be next. Not to mention gaming, weather, Google Earth and whatever else you can think of – that is cool on an HD screen and a ten foot experience.
CE manufacturers are going to disrupt the traditional TV industry as much as P2P did to music – if not more – as the TV builders build a bridge right to the living rooms and kill scarcity.
3. All in TV – Sick of Boxes. I don’t know about you, but the last think I want in my living room is another box. I want less boxes. I am inundated with boxes and remotes and wires and cables and clutter… It’s like trying to stuff 8 tracks (anyone remember those?) in the glovebox of a car back in the 70s.
4. CE manufacturers are going to make Smart TVs whether you want them or not. 21 Percent of TVs in 2011 Sold Will be Smart already. Park Associates: “Consumer desire for on-demand and online video content will drive sales of Internet-connectable TV devices to reach nearly 350 million units worldwide by 2015, setting the stage for intense competition in app development, according to a new report from Parks Associates.” The numbers and market research speak for themselves. You won’t be able to even buy a TV that is not smart in five years. That’s a fact. The TV manufacturers are saying it themselves. They are not stupid. They know they are going to be content power brokers in the future. And some of us feel they are going to democratize the content industry and allow many more people to reach consumers directly outside the traditional value chain. That’s excellent. I prefer open APIs or SDKs from an open TV manufacturer over a closed proprietary broadcast world any day.
5. The new RCMD30 Samsung remote – will be SHIPPED with the 2011 TVs which will not only pull viewers from other devices such as smart phones, tablets and PC’s in the two screen play, but will also educate an entire new demographic of users who don’t have Smart Phones or Tablets and tie them to the brand for an enormous wave of new consumers.Yes, it looks like an iPhone and is touch screen. And it ships with the new TVs.
Connected TV is also a mojor topic in France and a website called : http://www.la-television-connectee.fr is focusing on this topic.
French translation of ConnectedTV.
[...] an effort to get into the hearts, annd eyes of connected tv buyers, Blinkx the video search engine have announced the launch of their own TV API. The API has [...]
I don’t think it will flop either…very soon all Tv will be viewed over the Internet anyway