Intel have revealed that they think the future of our television set integrating with the web is vital to their future success. The annual Intel Developer Forum which happened this week and also the unveiling of its system on a chip Atom processor which is designed solely for internet enabled TV sets.

Intel have previously released plans for a Widget Channel earlier this year. Designed as a software framework optimized for TV and related consumer electronics devices using Intel CE media processors. The idea of Widget Channels are to allow consumers to enjoy rich Internet applications designed for the TV whilst viewing TV shows and movies.

Eric Kim, the senior vice president and general manager of Intel digital home group said:- “Traditional broadcast networks are quickly shifting from a linear model to a multi-stream, Internet optimized model to offer consumers digital entertainment that complements the TV such as social networking, 3D gaming and streaming video. At the center of the TV evolution is the CE4100 media processor, a new architecture that meets the critical requirements for connected CE devices.”

Intel and other companies are getting excited by the fusion of internet and tv because video will account for around 90% of all internet traffic by the year 2013 and broadcast revenue is still 50 times that of Web video. Intel and its partners hope that the CE range of media processors will enable interactive Internet enabled TV sets that will revolutionize the television experience.

Intel CE media processors provide a full-featured software framework called Widget Channel for the development of Internet applications, or TV widgets. Broadcast networks such as CBS are expanding the gallery of TV widgets to help their viewers find and connect to premium content in a more personalized manner.

“Intel’s CE technology and our new TV Widget platform are designed to help people find the shows they want and discover new programs that are relevant to their interests. What’s more, the TV Widget gives us another platform to connect and interact with our audience while delivering an exciting new television experience,” said George Schweitzer, president of CBS Marketing.

Ther are some big names working with Intel to promote the internet TV Widget Channel and the sheer size and marketing power they bring ensure it will be a success.

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4. Verizon jumping aboard the TV widgets bandwagon
5. Internet TV Widget launched – Watch free TV on your website or blog